What does your chapter image say?

In this session, marketing professionals and Fraternity volunteers Diana D. Correia and Heather Robinette discuss ideas for how to manage your chapter's image and use that image as a marketing tool.

  • Share best practices for marketing your chapter image
  • Share best practices for managing your chapter image

Course curriculum

    1. Marketing and Managing Your Chapter Image

About this course

  • 1 lesson

Presenters

Diana D. Correia

Paid Social Media & SEO - Staff, Digital Marketing

Diana was initiated as a brother into the Alpha Omicron chapter at Syracuse University in the fall of 2014. She graduated in 2017 with a bachelors degree in accounting and information management technology. A First Degree Bronze Distinguished Service Award recipient, Diana immediately started volunteering after graduation as a chapter advisor for two chapters and as a member of the Volunteer Advisory Council. She is currently the Atlantic Metro Regional Director and worked with other alumni to recharter the NJ Garden State Alumni Chapter. Diana is a digital marketing analyst in New York City and plans to obtain her masters degree in marketing. She currently resides in North Arlington, New Jersey, and enjoys spending time with her family and other AKPsi brothers.

Heather Robinette

Director of Marketing

Heather grew up surrounded by entrepreneurs in her family. While she knew that wasn't necessarily the route she wanted to take, she knew business was in her blood. In 9th grade, she took her first business class and joined DECA. Not only was she hooked, but discovered marketing and never looked back. Today, Heather is the Director of Marketing for CerifID, where she handles all things marketing. You name it, she probably does it. Before CertifID, she had marketing roles in SaaS technology, industrial manufacturing and real estate industries in Central Texas and Las Vegas, NV. Heather graduated from Kansas State University with a degree in Business Administration with a focus in marketing, and later went on to get her MBA. In her free time, she enjoys CrossFit, volunteering for Alpha Kappa Psi, being an Executive Mentor for a current K-State student, and her two boxers Sami and Tumbleweed.